With the special appearance of our Founder Andrea Bocelli.

The Andrea Bocelli Foundation, Ente Filantropico, is launching a new commercial dedicated to the Foundation’s more than 10 years of work with the claim “ABF is made of stories!”

In 12 years with our mission “empowering people and communities”, the Foundation has written thousands of stories of empowerment around the world with its donors, volunteers and supportive friends: from the slums of Haiti to the areas of Central Italy devastated by the 2016 earthquake swarm and the hospital schools that are part of the Italian Pediatric Hospitals Association (AOPI) network.

In the new 30-second commercial, we’ll be telling you the stories of Gerald, Benedetta and Marie, different and unique stories, yet ones which are strongly intertwined with ABF’s empowerment projects, which have always aimed to help those in distress due to illness, poverty, and social exclusion to overcome their social and economic barriers so as to be able to express their full potential.

Creative Agency: Uaoh!
Executive Creative Director: Giacomo Moresi
Graphic Design: Andrea Cesaroni
Copywriter: Silvia Verolo
Photo Backstage: Francesca Magrini

Supervisor: Olimpia Angeletti – ABF CCO
Consulence – Daniel Hernàndez Lyon & Edelman

Director: Umberto Nicoletti
Sound Design & Composers: Simone Giorgini, Giacomo Moresi
Sound Post-production: Pierpaolo Guerrini

Production company: Strani Rumori
Executive Producer: Luca Scota
Dop: Cristian Alberini
Editor: Riccardo Guernieri
Video Operators: Gianni Gaudenzi, Riccardo Marianeschi
Assistant Video Operator: Luciano Desiati
Drone Operator & Production Coordinator: Nicolò Baronci

VFX: GFX Studios – Giacomo Bartoletti

Recording Studio: Pumais due srl
Dubbing Director Ita: Fiamma Izzo
Recording Studio: Astronave Recording Studios
Dubbing Director Eng: Giacomo Moresi
Video Backstage: Guglielmo Magagna
Make-up Artist: Stella Orlandi

Special thanks to:

Andrea Bocelli – ABF Founder
Veronica Berti – ABF Vice-Chair
ABF staff and Volunteers

Conero Golf Club – Location
Abbadia di Fiastra – Location
With the Patronage of the Municipality of Sirolo
Francesca Pizzuti – Translation
Ortlis Recanati – Rental Material
Serena Autieri – Italian speaker
Jacqueline Dawn Palmer – English speaker
Hawa Keita – Marie
Sakoba Keita – Marie as a child
Gerald Beaubrun – Gerald
Ahmed Sekou Keita – Gerald and Luis as a child
Benedetta Parrini – Benedetta
Giorgini Aurora – Benedetta as a child
Abubacar Kante – Luis
Martina Morbidini – Martina
Melissa Canapa – Martina as a child
Claudia Giuliodori – Walk-on
Giulia Maurizi – Walk-on
Mauro Corallini – Walk-on
Sara Leoni – Walk-on
Giuseppina Amici – Walk-on